Plenty of organisations are capable, credible and experienced. The trouble starts when none of that feels meaningfully different from the other capable, credible and experienced organisations being considered.
Why Us? is strategic work for organisations, leadership teams and ambitious businesses that need a stronger answer to why they should be chosen.
That might mean sharpening the position of the whole business. It might mean one offer, pitch, tender, sales team, leadership message, campaign or high-stakes opportunity. Through focused training, workshops, intensives and consultancy, I help people find the value that matters, articulate it clearly and carry it into the moments where choices are made.
IF YOUR OWN PEOPLE CANNOT ANSWER WHY US?
THE MARKET WILL NOT DO IT FOR THEM.
WHY US?
THE WORK
AND COMMERCIAL
STORY
TENDER
DIFFERENTIATION
BUSINESS-DEVELOPMENT
LANGUAGE
AND CONTENT
DIRECTION
ALIGNMENT
AROUND VALUE
ATTRACTION, RETENTION
AND ADVOCACY
ways to work
WHY US?
TRAINING
A focused 90-minute session giving teams a sharper way to recognise, articulate and communicate why the organisation should be chosen.
WHY US?
WORKSHOP
A half-day working session to solve one important challenge, align the right people and produce language they can use.
WHY US?
INTENSIVE
A full strategic day for a higher-stakes position, pitch, tender, offer or commercial story that needs deeper work.
CONSULTANCY
+ ADVISORY
Ongoing strategic support when the answer must shape several decisions, teams or parts of the organisation.
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“Matt has been at the heart of many of the excellent things Smarta has done to assist early-stage and growth businesses through advice, editorial and great events. He’s a genuine champion of entrepreneurship in the UK.”
Nick Giles
Co-founder, Seven Hills BPI -
“Matt understands both the commercial and editorial sides of business very well.”
Jim Hawker
Commercial Director, Fromental