ideas worth taking
back to work
Talks on preference, brand, creativity, AI and the increasingly valuable human work of becoming the obvious choice.
I’ve spent 25 years finding the interesting bit, challenging lazy thinking and turning strong ideas into commercial advantage. On stage, that becomes provocative thinking audiences can take straight back to work.
topics include
Why You?
Why being good is no longer enough, and how to become the choice people want to make.
Average
Kills
How optimisation, imitation and AI flatten good work, and how to stay meaningfully different.
Real. Rare.
Relevant. Rated.
Four conditions for building brands and ideas people recognise, believe, value and choose.
Logic Comes
Last
Why people choose with instinct and justify with evidence, and what that changes for businesses.
Easy Yes
How to turn a good offer into one people instantly understand, genuinely want and readily buy.
Why Us?
How organisations turn hidden value into a stronger story their people believe and buyers choose.